CES 2016: Fitbit launches mid-range fitness tracker Blaze

LAS VEGAS: Fitbit, a leading maker of fitness trackers, is unveiling a mid-range model with heart-rate monitoring and smartwatch-like functions, such as audio playback control and message notification

The new Blaze won't have a GPS built-in, but it will be able to use the GPS from a companion smartphone to display pace and distance more accurately. It's a similar approach to the Apple Watch. The Blaze will replace Fitbit's Charge HR, which monitors heart rate but has no ability to latch on to the phone's GPS.

 

The Blaze is the first Fitbit model to have a colour display.

 

The Blaze will sell for $200 when it comes out in March. Fitbit will also sell alternative frames and bands made of leather or stainless steel.